The ability to make sound decisions is crucial to the success of any project or enterprise.

Choosing by Advantages is a decision-making system that enables organizations, project teams and individuals make more effective decisions.  The system consists of definitions, models, principles and a suite of methods that are suited to support decisions of every complexity.

By focusing on advantages, CBA connects decision makers with value. It helps focus on what is an advantage for the customer and supports Liker’s principle 13 from ‘The Toyota Way’ make decisions slowly by consensus, thoroughly considering all options before implementing rapidly. Using CBA, teams make sound decisions that allow them to move forward with confidence.

Choosing By Advantages has become the preferred decision-making approach for many project team, including many projects using Integrated Lean Project Delivery. We have supported many teams in their learning and implementation of CBA, and offer individualized training for projects and companies.